MANSCAPED is a US company specialized in men's hygiene. The fact is 100% of men love their balls. But no brand has ever talked about this. To introduce the new Lawn Mower 5.0 we decided to tell this story. A love story between a man and his balls.
In one of TikTok’s biggest US campaigns, we set out to shift how people see the platform. TikTok may seem like pure entertainment, but it is a place of discovery where curiosity becomes learning, learning becomes confidence, and confidence brings people together.
New Yorkers will do anything to escape the insane heat, including go to a movie, any movie, just for the AC. So we made the perfect film just for them to introduce the new Midea U Air Conditioner unit designed for NY style apartment windows.
Selfie cameras mirror images, making Bud’s label appear backwards. For the hottest influencer party of the year, BudXMiami at Super Bowl LIV, we created the first beer for the social generation: a Budweiser with its label flipped for selfies.
Children with cancer face prejudice every day, treated as if they can’t do anything. So on National Cancer Day, we invited their favorite cartoons to show up bald on national TV, doing everything they always do, to help these kids feel normal.
Chewing Aspirin during a suspected heart attack can save a life, but Aspirin isn’t always around. Smiths, however, are everywhere. So we invited the most common last name in America to be a hero and carry an Aspirin to help save someone’s life.
Meet NYC’s deadliest restaurant. To launch the new Raid Max Cockroach Baits in a city obsessed with food, we created roach-size versions of iconic New York eateries. These “Death Restaurants” snapped onto the baits and were promoted like real spots across major food hubs.
The new MINI Electric brings classic MINI fun with a smaller footprint, so we replaced the bulldog mascot with a speed-loving polar bear. Fans embraced the idea, naming him Nanuq and even inspiring a new paint color, turning the campaign into a wave of genuine co-created brand love.
We made a cloud that rains motherf*cking money. To prove the power of IBM Cloud, we dropped $50K in Bitcoin at the world’s biggest geek event using a real-time weather app powered by IBM’s tech. For the lucky ones who stepped into the storm, that rain is now worth over $4M.
When supply chain delays pushed MINI wait times to six months, we created a life-size, 5,000-piece MINI puzzle to keep customers engaged. The Not-So-MINI Puzzle became a collector favorite, generated over 100M impressions, and kept excitement high until every MINI was finally delivered.
To help Americans see eggs beyond the morning, we created a new type of egg: Dinner Eggs. We found the “night-shift chickens” that lay eggs at night and introduced these upside-down eggs, launching them in stores as a new trend.
