Case Study
Chewing aspirin during a suspected heart attack could help save someone’s life. But, unfortunately, aspirin isn’t always around. Smiths, on the other hand, are always around. So, we developed a theory - If every person with the most common last name carried aspirin, more lives could be saved from heart attacks. The Smiths took it upon themselves to spread the word, turning our message into a movement. And just like that, the most common name in America became a badge of honor. Smiths, please, visit TheHeroSmiths.com
