Women’s products are perceived to be lower quality as men’s. But Flamingo has the same blades of the famous men’s razor - Harry’s. Introducing a new idea called “QUALITY EQUALITY.”
Among personal care products, “The Quality Gap,” is this problem where women are charged more for goods of lesser quality than what’s sold to men. When Harry’s Razors discovered their customer base included millions of women – despite being better designed for say, shaving chin hairs over the sink, – they created Flamingo. Equal quality blades. Same price. In a razor designed for the ways women shave.
Which gave us the idea for Quality Equality, a call for all companies to start treating (and designing and charging) equal quality for an equal price.
Instead of focusing on pretty pink imagery, we respected women’s intelligence by focusing on the quality of the blades.